Korean wave

Hallyu, or Korean Wave, has surpassed 89 million global fans in 113 countries. This increase is mostly the result of the South Korean boy band BTS's fame.
There are 89 million devotees of the Korean Wave (Hallyu) in 113 countries.
BTS, a boy band, has helped spread the Korean Wave around the world.
Global Hallyu Data from the Korea Foundation estimates that there were an estimated 89.19 million admirers of Korean culture globally in 2018, up 22% from an estimated 73.12 million in 2017. According to the official, the increase over the previous year was partly attributable to the success of South Korean boy band BTS.
BTS has exploded in popularity in America, igniting the Korean Wave and shattering Asian preconceptions. Last year, the trio debuted at the top of the Billboard 200 album list and became the first Korean act to get a Grammy nomination. fireboy and watergirl
Increased accessibility of many genres of Korean culture, such as K-pop, K-beauty, and K-food, also contributes to the growth in fan numbers.
According to the Korea Foundation, as of December 2018, there were 1,843 Fan Club hallyu in 113 countries worldwide, excluding Korea. Asia and Oceania has the most Kpop fans (70.59 million members at 457 Fan Clubs), followed by America (11.8 million members at 712 Fan Clubs), Europe (6.57 million members at 534 Fan Clubs), and Africa and the Middle East (6.57 million members at 534 Fan Clubs) (230,000 members at 140 Fan Clubs).
In Japan, the number of hallyu enthusiasts has more than quadrupled, growing by over 300,000. In other regions of Asia, fandom continues to expand at a rapid pace. Hallyu Fan Clubs continue to operate on a regular basis across Europe and Latin America, while the number of hallyu fans continues to expand in Africa and the Middle East.
The Korea Foundation advises that hallyu fans receive further policy consideration as they become the primary consumers of Korean cosmetics, tourism, and other industries, and forecasts that fan numbers will reach 100 million by 2020.
The Korea Foundation is associated with the Korean government and is in constant contact with the country's Ministry of Foreign Affairs. The Korea Foundation's mission, since its inception in 1991, has been to promote Korean culture abroad and to foster goodwill between Korea and the international community.